MPA Stay-cation

Back in February this year we took on a MPA Roses brief the 'Stay-cation'. We were asked to "Promote the Stay-cation: Reinvent the British Holiday through an advertising campaign."


Our final outcome was a mixture of ambient and handout ads, here they are; 

Welly Wanging 

This ambient ad would be placed

on a pavement in a town centre.

Aunt Sally

This is another ambient ad which would appear

inside an ad shell, sticks would be placed in-front

as though people have attempted to play the spot.

Tossing the Caber

A caber has been set-up to look as though it has been

tossed down the street and smashed through concrete.

Maypole

A row a street lamps would be decorated with

ribbons to represent Maypoles.

Cornish Hurling

This stress ball would be given as a handout.