Back in February this year we took on a MPA Roses brief the 'Stay-cation'. We were asked to "Promote the Stay-cation: Reinvent the British Holiday through an advertising campaign."
Our final outcome was a mixture of ambient and handout ads, here they are;
Welly Wanging
This ambient ad would be placed
on a pavement in a town centre.
Aunt Sally
This is another ambient ad which would appear
inside an ad shell, sticks would be placed in-front
as though people have attempted to play the spot.
Tossing the Caber
A caber has been set-up to look as though it has been
tossed down the street and smashed through concrete.
Maypole
A row a street lamps would be decorated with
ribbons to represent Maypoles.
Cornish Hurling
This stress ball would be given as a handout.
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